Deadpool Blu-ray (2016): Starring Ryan Reynolds, Morena Baccarin and Ed Skrein. The origin story of former Special Forces operative turned mercenary Wade Wilson, who. Did you think Kung Fu Panda was an awesome movie? Have you ever dreamed of practising Shaolin Kung Fu in China? Have you ever wanted to live in a real Chinese Shaolin. It's difficult to not feel indifferent about a movie like Trolls. In the end, it's fine. Is it somewhat offensive in terms of originality and cheap covers of. Gmail is email that's intuitive, efficient, and useful. 15 GB of storage, less spam, and mobile access.

Thomas Jacob "Jack" Black (born August 28, 1969) is an American actor, comedian, writer, producer, and singer. His acting career has been extensive, starring.

How Volvo Lost The Plot. Depending on your sense of history, you might remember when Volvos were deemed “boxy but nice.” Maybe even farther back you recall the sleek P1. But no matter what era you’re from, you almost certainly equate Volvo with safety. And believe it or not, Volvo’s advertising hasn’t followed the plot in a long time, and through the disaster that was Ford’s ownership the brand is still trying to claw back to what it once was. Volvo’s advertising highs and lows are a direct window into how that happened.

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In the late 1. 98. Acura, Lexus and Infiniti were just coming on the scene and Volvo was a small, standalone car company selling a lot of station wagons to families. Volvo’s advertising used great visuals that highlighted the strength of the car in crashes, as well performance- oriented messages that said things like, “until Ferrari makes a station wagon, this is it.” The company tagline was “A Car You Can Believe In.”At that time, Volvos were practical, and generally defined as a “need to have car.” In fact, if you were a new parent, a college professor or just saw yourself as responsible, when it came time to buy a new car, your DNA probably said, “I guess I HAVE to check out a Volvo.” In 1. Volvo was selling 9.

U. S. Its agency at that time, Scali Mc. Cabe Sloves, only had to worry about print, TV, and radio as there was no internet—or at least, not as we know it today. Volvo Starts The 1. With A Crisis. As the saying goes, “shit happens.” Around 1. Scali attended a monster truck event and took note that a row of cars that were crushed included a Volvo sedan. What struck this person was that the Volvo was much less deformed than all the other cars.

What a great idea for a Volvo ad, he decided. Scali went to Volvo and sold them on the idea that the visual of the Volvo, uncrushed among all the crushed cars, would make a great TV and print ad to highlight Volvo’s vehicular strength. Volvo agreed. So Scali’s creatives went about staging a monster truck event that would be the centerpiece of a new ad.

It is worthwhile noting that the commercial was staged at a real monster truck event, set up and filmed before the real event started, with the actual audience for the event in their seats. Agency creatives realized that the Volvo they had put in the line of cars for the ad would stand out MORE if it didn’t deform at all, while the other cars were flattened. So, to achieve this dramatic effect, all the pillars of the cars to be run over were weakened, with the exception of the Volvo. It received a welded- in rollcage. All of this modification occurred in front of the audience, but one or more people in attendance were apparently disgruntled Volvo or Scali employees who took careful note of what they were seeing. Bear Foot, the famed monster truck, drove over everything perfectly. The results were obvious as the Volvo was still standing, almost untouched.

So all the creatives went out that night on Volvo’s account, and had a pleasant expensed dinner and congratulated themselves on a job well done. Little did the agency realize that this commercial would become the basis of a shitstorm destined to become infamous.

Let me digress for a moment and tell you that while creatives everywhere who worked on ads dreamed up all kinds of supernatural fantasy things we could show a car doing, a client rarely approved it as they were afraid of liability. On the occasion it was approved, we knew to have a disclaimer saying something to the effect of “closed course, professional driver, do not try this yourself.” You see these in ads all the time. There were no exceptions to using that disclaimer because years before, Honda had shown an ATV going up the side of a barn in an ad and some idiot tried that, killing himself in the process. His relatives sued Honda and I assumed they settled.

The fate of the failure of the Scali and Volvo relationship was sealed when the “Monster Truck” ad was produced and published. The reason for that seems lost to history but its presence was lacking in both the TV and print ads. So, the idea that it was just a mistake is highly improbable, and serves as a teaching moment for all creatives since. When the ads came out, “our” angry employees took note and filed a complaint with the Texas Attorney General, where the ad had been shot. That office started a case which resulted in Volvo having to a pay a substantial fine. As one might imagine, Volvo was blindsided and “A Car You Can Believe In” seemed less genuine, to say the least.

Major news outlets picked up the story. The negative coverage had the momentum of a freight train, seemingly unstoppable. The result of this clusterfuck was predictable; the account went into review in 1. Scali was not invited to defend it. A New Start. The winner was a young, upstart agency, whose name was tough to pronounce unless your dad happens to be some kind of Count: it was Messner Vetere Berger Carey Schmetterer. British born agency creative Michael Lee led the effort.

In looking at Swedish culture, newly renamed MVBMS discovered that people in Sweden routinely said “Drive Safely” to their loved ones as they were headed out the door in the morning. A new tagline was born. Creative direction was finalized, support music developed and a strong voice- over actor was chosen to represent the brand: Donald Sutherland.

This combination would serve Volvo for over 1. Between 1. 99. 1 and 2. Watch The Full Monster Trucks (2017) The Movie. U. S. The account was now worth $2. During that decade, the campaign changed to “Volvo for Life” with a global message of “Revolvolution” when the convertible version of the C7. At the same time, Volvo Cars’ design language evolved from boxy to more rounded, and so did the public’s view of them. The public liked what they saw. They did not just need a Volvo, they now wanted a Volvo.

And, with the introduction of the C7. In industry- speak, Volvo had produced its first “desire to have” car. In that period, every car maker started to talk about safety and include messages about anti- lock brakes and safety cages, airbags and more. Euro RSCG and Volvo looked at abandoning safety as a message, but it was deemed integral to their DNA, so instead they doubled down. The ads started to show people living wonderful lives where they relied on the car to get them where they needed to go, safely.

During that time, “A Volvo Saved My Life” campaign, and club, would be started. People who had been in horrific, threatening crashes, and survived because they were in a Volvo, were highlighted. It was nothing short of moving. Then, shit happened again, in the form of Ford. Enter Ford. You see, that scrappy car company was doing so well that in 1.

Ford, who was creating the Premier Automotive Group, simply called, inelegantly, PAG. PAG was an umbrella corporation that included Jaguar, Land Rover, Aston Martin, Lincoln and, as of 2. Volvo. It was all run by a guy whose name sounded like European royalty: Wolfgang Rietzle. Then CEO of Ford, Jacques Nasser, wanted Volvo so badly, he paid $6 billion with Ford family money for it.

In 2. 00. 1, people I had known for years were gone and replaced with Ford people, and they saw Volvo as part of the collective PAG group, which I deemed to be lacking some soul. That soul was replaced with chaos that I experiences personally.

At the time I produced a presentation for an executive that was to be sent to PAG executives in London. The slot to present it, on the day of the presentation, was pushed aside to discuss the future of aromatherapy and lifestyle accessories. This was followed by Volvo’s sponsorship of hip- hop artist Ghostface Killa. Volvo even decided that sponsoring video games made sense. My last Volvo client left soon thereafter, or was institutionalized, and I was on the outside looking in.

Can Volvo Beat BMW And Audi? Between then and 2. Volvo introduced the XC9. XC6. 0, C3. 0, S4. XC7. 0 and much more. Yet Ford, and the marketing people it hired, felt that safety was really of no interest as a talking point.

Learn Kung Fu from the Shaolin Monks in China. Did you think Kung Fu Panda was an awesome movie? Have you ever dreamed of practising Shaolin Kung Fu in China? Have you ever wanted to live in a real Chinese Shaolin Temple?

Then keep on reading! I did Kung Fu in a Shaolin Temple in China so I am going to share my experiences with you. One of my big dreams was to practise Kung Fu in China and live in a monastery for a while. When I visited China, I was very determined to find a Shaolin Temple where I could fulfill my big dream and I found one!

Wu Wei Si Monastery. Yunnan is a province in southern China. In this province there is a little town called Dali. Dali is a beautiful ancient town, surrounded by mountains and a big lake. Deep in the mountains and ancient forests there is a place where time stood still. This place is called the Wu Wei Si Monastery. Wu Wei Si is a Shaolin Temple where foreigners get the chance to practise the ancient art of Shaolin Kung Fu.

The place resembles the monastery found in the movie Kung Fu Panda. I absolutely loved that movie because it really breathes the mystical atmosphere that surrounds Kung Fu as does this monastery! How to get there? First of all,  there is no way to contact the monastery in advance. They don’t have a website, no phone number and no e- mail. It is totally cut off from western society (an aspect I absolutely love about the place).

So, the only way to get there is just to go there! The best time to go is on a Friday evening because a full week of training starts on Saturdays. The place you first want to go to is Dali Old City. To get there you can take a bus from Kunming (the capital of Yunnan).

The bus will drop you in Dali New City (yes, there is a Dali New City and a Dali Old City!). From the new city, it’s a cheap bus ride to the old city.

Once you get to Dali Old City, you can pick one of the many guesthouses to stay in. From the guesthouse, you can arrange a taxi to bring you up the mountain to the monastery on a Friday. Accomodation in Dali. A few options for accomodation in Dali before or after you head to the monastery include: Budget: Dali Mu Zi Town Youth Hostel, Dali Campanula International Youth Hostel and Travelling Friend Yizhan Dali Hengsheng Garden Boutique Aparthotel. Mid- range: Weishan Bailuyuan Chashe Inn, Dali Yinfeng Hotel and Dali Mountain Delights Hotel.

Luxury: The Linden Centre, Hilton Dali Resort and Spa, and Sky Valley Heritage Boutique Hotel. What does a typical day in the Shaolin Temple look like? Now you know how to get there, you probably wonder what a typical day looks like. What kind of training do you do? When do you start training? How long do you train?

If you go there, I can tell you that you will find yourself fully submerged with the every day life in the Shaolin Temple. Here are a few examples: 1. You will eat with the monks. You will sleep in the Shaolin Temple.

You get to pray with monks. You have the opportunity to teach English. Every morning at 5am, a bell will ring to wake you up. You have two choices: Wake up and join the monks in their prayers or you sleep until 6am and start training. The training starts of with a run to a little river. When you get to the river, you have to pick up a rock and carry it back to the monastery. They use the rocks to make a path or something else.

After therun, you eat breakfast with the monks. You will have to follow their rules though, which are: - All the food is vegetarian- You can't eat until the master (Shifu) starts eating- You have to eat everything you put in your bowl- If you drop something on the floor, you have to pick it up and eat it- You have to pick your bowl up when you put food in itThis gives you the feeling you’re really a part of the Shaolin Temple. They do strenuous warm up exercises that involve a lot of stretching and acrobatic moves. It’s really fun trying to compete with the little Kung Fu kids!

After the first training session, you have lunch. After lunch, you can have a rest or teach English to the people living in the monastery. In the afternoon, there is another training session, which takes about 2 hours (just like the first one). After the evening session, you can relax and sit around a little fire in one the rooms of the monastery.

There is no electricity and I didn’t shower for a week. If you go up there, it is sensible to take a few things. A good pair of sports shoes. A comfortable pair of sports pants. Clean underwear and socks for a week. Some snacks (crisps, chocolate bars etc.)5.

A torch (Very important)6. An alarm (you will probably wake up from the prayers but, in case you don’t, it’s sensible to bring one. You don't want to miss training!)7. Some little presents for the kids who train in the monastery. A few good books to read. Something to relieve muscle ache (yes, you will get muscle ache!)1.

Warm clothing, if you go in winter (I did)1. Some educational books about learning English. Why should you do it? For me, practicing Kung Fu in China was a childhood dream, which came true.

I had a wonderful time in the Shaolin Temple. The temple looks like it came straight out of a movie and it is an amazing experience to mix in with the monks.

If you are looking for a real genuine Kung Fu experience in China, I can highly recommend going to the Wu Wei Si Monastery. They will ask for a small fee (I think it was about 5.

That’s almost nothing! And, hey, they also have to buy the food for you and provide you with accommodation. If you love martial arts, you should visit this temple.

I think that even if you don’t like martial arts, you will still have a wonderful experience. The monastery is a retreat from western society. After a week, you feel so relaxed and at peace with yourself. Did you ever do martial arts in a country you visited? Do want to do martial arts when you’re travelng? I invite you to leave a comment down below! Related Travel guide.

Discover China, Lonely PlanetThe latest edition of the best selling travel guide for China. Lonely Planet Discover China is your passport to all the most relevant and up- to- date advice on what to see, what to skip, and what hidden discoveries await you. We at Traveldudes recommend the awarded Travel Insurance by World. Nomads which you can easily purchase online for the exact time needed. Travel tip by Bastiaanwant.