Titleist Sues Seller Of Parody “Titties” Merchandise. I Made Bogey is an online golf apparel company that sells products with slogans you’d expect to see on the Wildwood boardwalk. There are a series of t- shirts inspired by Happy Gilmore. There are red “MAKE GOLF GREAT AGAIN” hats.

But the bulk of the products on the site are parodies of golf brand Titleist. Only instead of that brand’s name, it reads: “Titties.”That angered Titleist.

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As Bloomberg reports, the company has filed a lawsuit against I Made Bogey citing unfair competition, trademark infringement and dilution. The famous maker of golfing gear wasn’t amused when an upstart riffed on its name to sell some. But Bloomberg’s Polly Mosendz and Kim Bhasin explain that the Titleist might have an uphill battle with its claim: In the suit, Titleist claims both trademark infringement and dilution. For dilution to stick, it must show that I Made Bogey’s hats tarnish Titleist’s reputation or blurs its fame.

For trademark infringement, however, Titleist must show that consumers would be confused by the two logos. And that would be pretty difficult, she said. It’s a parody, and most people would get the joke,” explained intellectual property attorney David Erikson, principal of Erikson Law Group in Los Angeles. Because he’s not passing off his golf products as coming from Titleist, . Trademark suits are expensive to defend, and there’s no guarantee the maker of Titties hats will come out on top. If you want a lewd golf hat, act sooner rather than later.

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