Social Media Marketing Trends Gaining Traction in 2. New Research : Social Media Examiner. Do you track social media marketing trends? Are you wondering whether predictions for 2.

In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track. Discover new research on social media marketing trends. Listen to this article: Listen now: Play in new window . These steps are closer to the conversion. This difficulty giving social presence any sales credit prompted marketers to switch their social metrics from direct sales to the more amorphous metrics of brand awareness and buzz. New research, however, indicates that social media may finally be directly delivering the paying customers vendors have longed for.

Social media is delivering paying customers. Image: Shutterstock. Internet Retailer’s “2. Social Media 5. 00,” a study of 5. Facebook from 2. 01.

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In 2. 01. 4, total social commerce sales that could be tracked to social networks hit $3. Cult Classics Movies In The Name Of My Daughter (2015). The study also revealed that overall traffic to retailer websites originating from social networks ticked up 7%.

Could these increases be the long- awaited indicators that social selling will finally take off? A positive trend in social selling has been echoed by other reputable studies. According to leading statistics provider Statista, by the end of 2. Image: Placeit. Key Takeaways: Many marketers will remember the early 2.

Christmas shopping. Download Death Of Louis XIV (2017) Movie more. When online gift sales accounted for 5% of all sales, headlines like “Can It Last?” and “Trend or Here to Stay?” abounded. Fast- forward to Christmas 2. Internet sites are the number- one place consumers go to buy gifts.

Discount department stores like Walmart were a close second. Could social selling follow a similar trajectory? If it’s just a matter of work, social selling could get a solid foothold worldwide. Twitter, Facebook and Pinterest (and even Amazon. Pinterest is already gaining traction as an ad platform with its rollout of promoted pin native ads. Provable ROI for social media will mean more budget attributed to it. Networks design these buy buttons to reduce the steps it takes for website visitors to buy items from the store.

Revenue from social media is becoming a reality. Image: Shutterstock.

Social platforms are clearly aiming for revenue that isn’t only ad- based. Does that mean social media will become more like an affiliate, taking a small portion of every sale they send to a vendor?

Also, some experts warn that social media’s primary role as a relationship facilitator will be damaged if too much commerce comes in. Most likely, consumers will vote on the compatibility of shopping and social media with their dollars.#2: Social Media Consumption Exploding on Mobile. Digital research giant com.

Score’s March 2. 01. U. S. Digital Future in Focus” provides perspective because of its four- year view. It reveals that mobile access to the Internet has quadrupled over the past four years, and desktop has risen 3. Instead, digital time seeped into Americans’ off- hours, as they brought their smartphones and tablets to television time, waiting rooms, Starbucks’ lines and bed. Consumer access grew, allowing for mobile to capture more eyeballs. Many are excited that social media access via mobile quadrupled in the past four years. Image: Shutterstock.

The same study found that approximately 3. For example, Facebook is the number- three digital property, getting 2. U. S. Google and Yahoo!

The “shift” mentioned by the com. Score study authors is “towards” mobile. Research firm e. Marketer explains that U. S. The company predicts that by the end of 2. Key Takeaway: The long- predicted mobile shift has occurred. The com. Score study authors conclude: Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. Businesses that can make their offers succinct and complete orders without too much thumbing activity have the best chance of success.#3: Podcasting Is Gaining Ground.

With 4. 4% of Americans now listening to streaming audio (Pandora, Spotify, etc.), similarly structured, on- demand podcast episodes are also gaining ground. The popularity of weekly NPR true- crime podcast Serial has won marketers’ attention. Podcasts are gaining ground. Image: Shutterstock. Podcasting blurs the line between content marketing and social.

It’s content because of the useful information or entertainment it provides; it’s social because it provides personal interaction with one of the voices of a brand. Listeners can call in and/or podcasters can answer questions sent via email or social. Podcast landing pages are typically enabled with social buttons for easy sharing, liking and commenting. Podcasters also entice their audiences to follow and friend them on social media. In March 2. 01. 5, Edison Research and Triton Digital released “The Infinite Dial 2. Americans. Monthly audio podcast consumption grew from approximately 3. Tom Webster, vice president of strategy and marketing for Edison Research, explains: Online radio has become mainstream; podcasts are enjoyed by a significant portion of the population.

Image: Shutterstock. Particularly because these shifts involve audiences that, while perhaps just medium- sized, earn a decent wage and prove loyal to and even engaged with their shows. A February 2. 01. Five. Thirty. Eight revealed that 8. Dollar Shave Club).

Surprisingly, one- third of the podcasts had no sponsors at all, indicating that the host was most likely selling his or her own products or services. Still, seeing the high net income of podcast listeners did entice Goldman Sachs, Geico and a few other big brands to stick their toe in with just one ad each in Five. Thirty. Eight’s two- day timeframe for the study. The typical podcast advertisement consists of the host speaking into the microphone, in the manner of many talk radio hosts, singing the praises of a brand. It’s not an agency- produced piece. Key Takeaway: With few big brands advertising on podcasts and a full 3. Facebook Continues to Dominate, Particularly on Mobile.

Extending a trend several years in the making, Facebook not surprisingly still dominates social media. Facebook dominated desktop, and it doesn’t plan to let other channels get ahead of it in mobile either. In fact, Facebook saw and planned for consumers’ switch to mobile social networking from miles away. Facebook is the first word in social. Image: Shutterstock. Facebook’s addition of its trending tool and graph search to mobile intends to keep news- junkies on the app for longer. Venture. Beat reports that Facebook also acquired Live.

Rail, a video advertising company, with the aim of getting advertisers to put up video ads for targeted audiences. It also launched Audience Network, which puts Facebook ads on mobile apps that aren’t Facebook properties. Application industry publisher App Annie reports that Facebook apps made up four of the top 1.

Facebook Messenger and Facebook. Customer data and insight provider Gigya reports that in Q4 2. Facebook not only became the provider of 6. Facebook’s 6. 1% stretches far ahead of Google+’s second runner- up status at 2. Note the big blue slice below. And finally, Pew Research tells us that Facebook’s engagement rate far outstrips that of any other social channel. Seventy percent of its huge user base engages with the site daily.

That number increased 7% from 2. Instagram’s daily user number of 4. Pinterest’s 1. 7% thoroughly.

Those two platforms did not increase their daily user rates from 2. Pew Research, too, reports that Facebook gets the most attention from American adults. Image: Placeit. Key Takeaway: So far ahead on mobile and with the capital to continue its pattern of frequently offering new mobile features, Facebook diminishes other mobile social networking platforms.