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Media Enquiries. With less than 1. The Good Guys transactions now made in cash and more than 6. The Good Guys own website before buying, the internet has replaced the need to haggle for many customers. Chief Marketing Officer, Robert Ambler- Frazer, said that while Pay Less, Pay Cash was very successful the time has come for a new tag line that is relevant for today’s increasingly millennial consumer.“Brands have to evolve in line with changing consumer needs and that is what we have done at The Good Guys.”“Pay Less, Pay Cash served the brand enormously well for many years when cash was the way a lot of people paid, but the internet has changed how people shop so we have been thinking about how we could communicate a strong, value based promise to consumers who start the shopping journey online.”“Digitally empowered consumers expect to be able to shop for the products they want at the best price when, where and how they want.

They have fingertip access to information wherever they are through mobile devices and are looking for a consistent experience with brands online and in- store,” he said. The Good Guys wanted its brand promise to remain simple and true to what it has always been famous for.“We know that price is still the most critical customer consideration when shopping for electrical appliances, so our key message is that we are the cheapest in the market, before and after you buy. How better to convey this than to simply repeat what is most important to our customers - PAY LESS,” Mr Ambler- Frazer said.“PAY LESS, PAY LESS is intended to help our customers trust that they will PAY LESS before they buy and PAY LESS after they buy thanks to some simple PAY LESS promises.”“These promises have existed for a long time at The Good Guys and for customers starting the shopping the journey online, there is no impact on our ability to continue to deliver these promises today. In fact adoption of online shopping means we have been able to make the PAY LESS after you buy promises easier for customers by enabling them to claim our 3. Day Price Guarantee online, without having to return to the store.”“We have also strengthened our PAY LESS after you buy promises by removing blackout periods from our 3. Day Price Guarantee and adding in PAY LESS Paybacks in the form of PAY LESS eftpos cards,” he said. The Good Guys 3. 0 Day Price Guarantee, which is the best in the market*, ensures that every day of the year customers are protected against competitor price drops even after they have made their purchase.“We are serious about our customers feeling confident when they shop with us and want them to know that we are dedicated to honouring our price guarantee.

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To date our 3. 0 Day Price Guarantee paybacks have ranged from as little as $5 to as much as $1,1. Mr Ambler- Frazer. Peter from Newport in Victoria recently made a claim when a 5.

TV he had bought at The Good Guys went on sale at another retailer after he had made his purchase. When I saw the 3. Day Price Guarantee I put in a claim and within two days I had received notification that my claim was successful. I was wrapped to get the payback and really happy with the turnaround time. Because I now know about the price guarantee it makes me more inclined to shop with The Good Guys again,” Peter said. While The Good Guys has a new tag line, its new TV commercial still features a jingle to The Beach Boys song . We wanted to stay a brand that was happy to laugh at itself and not take itself too seriously,” said Mr Ambler- Frazer.“We have again brought back director Don Percy, who has filmed all our most iconic TV ads to inject a new level of energy into our TV message, while maintaining the humour and playfulness that the brand has become known for,” he concluded.*Choice magazine article .

Ask in store to PAY LESS. The Week’s BEST Deals - Every week we’ll bring you . There are no exclusions periods and you can claim online any time! The 3. 0 Day Price Guarantee covers all The Good Guys products every day of the year.

The PAY LESS Card - Every week The Good Guys offer PAY LESS Paybacks in store or online. Look for the PAY LESS Payback icon to see how much you can claim in the form of a PAY LESS eftpos card.*Competitors are all Australian based businesses and exclude e. Bay. See www. thegoodguys.