Box Office: . 1, Warner Bros.’ Dunkirk gained yardage away from Sony Animation’s The Emoji Movie with the Christopher Nolan WWII epic taking the top spot with $2. M after a $1. 1. 3. M Saturday that was +4. Friday. That number reps a - 4. Dunkirk in weekend two.

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Once again, never bet against Nolan. Imax pumped 2. 2% of Dunkirk. Seventeen of the top 2. Imax venues. Twenty- two percent of Dunkirk.

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Dunkirk will have the full the large format exhibitor’s domestic supply of screens next week. Sony. The Emoji Movie declined 1.

Friday and Saturday from $1. M to $8. 7. M putting its opening for this $5. M budgeted toon at $2.

M. Typically, animated titles see a spike on Saturday due to family matinees and it’s likely bad word of mouth off the pic’s B Cinema. Score (very low for an animated title which typically earn As or A- , no matter how hokey they are) and 8% rotten reviews are impacting Emoji. Nonetheless, Sony got this pic to open at this level with all that baggage in this Rotten Tomatoes era and that should be noted, not to mention Emoji is based on a source material mobile concept that lacked any kind of depth or universe. Working in Emoji. Those under 1. 8, 5. Emoji. The last animated release to receive a low Cinema. Score was 2. 0th Century Fox/Dream.

Works Animation’s Captain Underpants with a B+ (though critics embraced it with a certified fresh 8. Rotten Tomatoes score). That pic opened to $2. M and turned around a 3x multiple for a current running domestic B. O. Sony is hoping for the same multiple.“It’s great when critics and audiences are in sync, but The Emoji Movie reached its intended audience and we’re thrilled that they have spoken and made it a family event < Smiley face Emoji> ,” beamed Sony’s global marketing and distribution chief Josh Greenstein this morning.

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Greenstein gave a shoutout to Sony’s domestic marketing presidents Christine Birch and Andre Caraco for delivering the goods this weekend with Emoji Movie. The campaign obviously tapped the mobile app world, Emoji’s birthplace and stomping ground, with unique executions among key app partners including an “Emoji Match” Playlist on Spotify, augmented reality execution on Shazam, and a themed custom level on Just Dance. The studio also took advantage of these key partners’ social accounts when dropping trailers and exclusive content. Sony. Similar to how Sony conjured up Smurf day as a holiday, so they declared July 1. World Emoji Day whereby the pic’s voiceover cast appeared on Good Morning America, Today, Live with Kelly and Ryan, and Late Night With Seth Meyers. On that day, the cast also rang the NY Stock exchange closing bell and lit the Empire State Building in yellow in honor of Emoji Movie and its partnership with Girls Who Code (a non- profit that seeks to educate and inspire tech skills in teenage girls).

Sony went market to market with their walk- about characters from the movie, along with a mobile truck activation which created and co- opted events at each stop. Also, remember, voiceover star T. J. Miller parachuted into the Cannes Film Festival. The TV push for Emoji reached every demo of the family audience with custom vignettes across the Nickelodeon networks, Disney XD, Cartoon Network, Freeform, Hallmark, OWN and TBS. On Univision/Unimas there was a multi- phased partnership that aired over the last three months with in- show integrations, unique content and sneak peeks inserted into top- rated programming like Premios Juventud, La Reina de la Cancion, Despierta America and CONCACAF Gold Cup. Because when an animated movie has that groundswell (read Illumination Entertainment titles), audiences don’t hold back their bucks. Universal Pictures.

Focus Features/Sierra Affinity’s Cold War spy movie Atomic Blonde is turning in a solid $1. M at 3,3. 04 venues in fourth. The Charlize Theron action title dipped on Saturday to $6. M from Friday’s $7. M, but remember opening day was boosted by $1. M in previews. Audience make- up is next to even with 5.

Sixty- two percent were over 2. Atomic Blonde. It’s the reason why we opened here; you can play through Labor Day.” Atomic Blonde received an overall 7. Com. Score/Screen Engine’s Post. Trak. Focus took domestic on Atomic Blonde (license,not equity stake) at Cannes two years ago with Uni taking two- thirds of the world. Sierra Affinity financed this $3. M pic via presales and bridge financing.

Universal also had a fantastic weekend with its R- rated African American comedy Girls Trip which registered a 3. M in weekend two and a 1. M. This week it will become director Malcolm D. Lee’s highest grossing movie at the domestic B.

O, surpassing The Best Man Holiday ($7. M). Annapurna. Annapurna’s first theatrical release as a distributor Detroit posted a strong $1. K per theater at 2.

K opening. That’s 1. Kathryn Bigelow’s previous movie Zero Dark Thirty which opened to $4. K. Remember that movie was about a current affairs news topic, the Osama bin Laden hunt which was on the minds of many moviegoers, hence the higher opening. In addition, Detroit beat the opening weekend of the director’s The Hurt Locker which was at four venues and opened to $1. K. At the last minute, Annapurna decided to tee up Detroit with a limited play, much like her last two titles The Hurt Locker and Zero Dark Thirty were handled, prior to its wide blast next weekend.

The movie has a 9. Rotten Tomatoes. The pic follows the 1. Street riot in Motor City when a curfew was in effect and the Michigan National Guard patrolled the streets. Amid the chaos, three young African American men were murdered at the Algiers Motel. Paramount. In four theaters, Paramount/Participant Media’s documentary An Inconvenient Sequel: Truth to Power starring Al Gore put up an impressive $3. K theater average from four runs in New York and Los Angeles or $1.

K. Gore made an appearance at Los Angeles’ The Landmark for Q& As over the weekend. The studio, which launched the movie at the Sundance Film Festival, hopes the doc will benefit at the B. O. The first movie, An Inconvenient Truth, won two Oscars for best doc and best song, and accumulated $2. M- plus at the domestic box office, which was quite impressive. Studio reported estimates as of Sunday AM for the weekend of July 2. Dunkirk (WB), 3,7. Dvd Movie Fast And Furious 8 (2017). M Fri./$1. 1. 3. M Sat/$8.

M Sun/ 3- day cume: $2. M (- 4. 4%)/Total: $1. M/Wk 2. 2.). The. Emoji Movie (SONY), 4,0. M Fri. Girls Trip (UNI), 2,6. M Fri. Atomic Blonde (FOC), 3,3.

M Fri. Spider- Man: Homecoming (SONY/MARVEL), 3,6. M Fri. Despicable Me 3 (UNI/ILL), 3,0. M Fri. Valerian and the City of One Thousand Planets (EUR/STX), 3,5. M Fri. Baby Driver (SONY), 1,9. M Fri. 1 spot, $2.

M to $2. 7M. Today will determine whether matinees, and any disregard for bad reviews and word- of- mouth, will find families spending more on the animated Emoji than older adults on Dunkirk. Without question, the Christopher Nolan- directed movie will fly past $1. M by tomorrow. When compared to the total running cume of Nolan’s previous movie Interstellar through its second Sunday, Dunkirk will be running 5% ahead of that astronaut movie — and that had a two- day extra start at the time. Interstellar finaled its U.

S./Canada run at $1. M. Warner Bros. While we’ve pointed to PLFs and Imax as factors for keeping this WWII British- evacuation film afloat, it can’t be denied that it’s a remarkable piece of epic filmmaking, one that appeals from 1. According to com. Score/Screen Engine Post.

Trak, 4. 2% are watching the movie in Imax and 1. PLF. The Nolan movie still has an 8. Hd Video Download Captain America: Civil War (2016). Fifty- nine percent are giving a definite recommend to this Warner Bros. She remains the Burbank studio’s third- highest domestic release of all- time behind The Dark Knight ($5.

M) and The Dark Knight Rises ($4. M). Sony Pictures Animation.

The Emoji Movie won Friday with $1. M to Dunkirk. Here’s what’s fascinating about the animated movie: Close to nobody likes it, including critics (6% Rotten) and Friday night audiences (B Cinema. Score), and yet here’s Sony opening this $5.

M- budgeted family movie at a respectful level.

Texarkana Gazette.